The brand being the world’s key element in the XXI century, possessing its own values and capable of transmitting them to the public, we, nevertheless, focus on all components, concepts and models of its communication. Our great advantage is that we have Jacques Seguela as the IERP International President, the grand “creator” of brands and “presidents” and the architect of over 20 electoral campaigns throughout the world.

It is him, who coined the slogan “Serene force” that brought fame for Francois Mitterant’s electoral campaign. And it’s his authority that played a decisive role in the 2007 presidential campaign.